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☆ Usher follows Super Bowl performance with Las Vegas wedding
▼ + stars: | 2024-02-13 | by ( Marianne Garvey | ) edition.cnn.com time to read: +1 min

The two tied the knot in Las Vegas on Feb. 11, after Usher performed at the Super Bowl, according to a certificate of marriage obtained by CNN. I’m celebrating the places I’ve gone. I’m celebrating the inspirations. “I’m celebrating the dance. I’m celebrating the idea of this momentous moment for all the entertainers who played it before and how they managed to bring the world together.”

Persons: CNN — Usher, Jennifer Goicoechea, Usher, ”, Bo, Sire Castrello, Usher V, Naviyd Ely, Tameka Foster, “, I’ll, I’ve, “ I’m Organizations: CNN, Super, “, ” CNN, ” Locations: Las Vegas

LAS VEGAS (AP) — Live updates from the Super Bowl in Las Vegas. Taylor Swift reached LAX in her journey from Tokyo to the Super Bowl, online sleuths sayWill she make it in time? Read moreThree longtime friends have attended every Super Bowl — and don’t intend to stopAs long as they still have each other, they’re still going to go to every Super Bowl. Here’s why millions are excited for Super Bowl SundayMillions of Americans will find something to be excited about when it comes to Super Bowl Sunday. Four in 10 U.S. adults are extremely or very excited for at least one part of the Super Bowl day’s festivities.

Persons: Woo, “, Tony, Susan Chiosso, Tony Chiosso, Taylor Swift, they’ve, Travis Kelce, Patrick Mahomes, Brock Purdy, Brandon Aiyuk, Andy Reid, Purdy, Kyle Shanahan’s, Jimmy Garoppolo, they’re, Don Crisman of, Gregory Eaton of, Tom Henschel, Taylor, Swift, belting, Rhonda LeValdo, Bill Vinovich, Jennifer Anniston, Christopher Walken, Arnold Schwarzenneger, Jenna Ortega, Lionel Messi, Tom Brady, Judy ” Judy Sheindlin, Usher, That’s, Taylor Swift ., Trent Williams savors, Trent Williams, Williams, ___ Organizations: LAS VEGAS, Super, CBS, Nickelodeon, San Francisco 49ers, Area, Kansas City Chiefs, LAX, Intrepid, NFL, Chiefs, 49ers, San Francisco, Kansas City, KC, U.S, NASCAR, Reading Phillies, Super Bowl, Haskell Indian Nations University, Sunday’s, Rams, Saints, Sunday, Associated Press, NORC, for Public Affairs Research, Fame, Pro, Kansas City ., Team, Lahainaluna, School Locations: Las Vegas, Allegiant, Tokyo, Los Angeles, Miami, Don Crisman of Maine, Gregory Eaton of Michigan, Florida, Pennsylvania, Acoma Pueblo, Kansas City, U.S, Washington, Hawaii, Lahaina

☆ What MAGA World Gets Wrong About the N.F.L. and Taylor - The New York Times
▼ + stars: | 2024-02-11 | by ( Jane Coaston | ) www.nytimes.com time to read: +1 min

The National Football League is an American cultural behemoth: Ninety-three of 2023’s 100 most-watched television broadcasts were N.F.L. Among those who will be watching the game is National Review senior editor Charles C.W. A native of England, Cooke has become an avid football fan (specifically, of the Jacksonville Jaguars) and has written about his growing understanding of America’s one true national sport. He has also written about some on the Right’s aversion to the N.F.L., particularly as some concoct convoluted conspiracy theories involving singer Taylor Swift and her boyfriend, the Chiefs tight end Travis Kelce, while others denounce professional sports as a whole. As Cooke wrote in National Review, “Online, one can say that Taylor Swift is a ‘Deep State psyop’ and prompt a million Lost Boys to clap their hands in glee.

Persons: —, Charles C.W, Cooke, Taylor Swift, Travis Kelce, ’, ” Organizations: Kansas City Chiefs, San Francisco 49ers, National Football League, National Review, Jacksonville Jaguars, Chiefs, National, Boys, 49ers Locations: American, England

☆ Call them Chiefties? Meet the uber-fandom created when Taylor Swift entered her Travis Kelce era
▼ + stars: | 2024-02-10 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +9 min

Jessica Simpson wears Dallas Cowboys quarterback Tony Romo's jersey number at a 2007 Eagles-Cowboys football game in Texas. LM Otero/APA swift understandingSwift first appeared at a Chiefs game in September before the now-couple confirmed their romance. Fans display signs in support of Taylor Swift during a Raiders-Chiefs football game in Kansas City in December. Amid the chaos of every day life – she has four kids – Swift’s music provides an escape. Taylor Swift celebrates with fans at the Dolphins-Chiefs football game in Kansas City in January.

Persons: Jessica Simpson, Tony Romo, Romo, Simpson, Todd Chance, Taylor, Travis Kelce, “, ” Chance, Chance, Swift, They’re Chiefties, Tony Romo's, LM Otero, Chance’s, Harold, Todd, ’ ”, ”, Taylor Swift, Jamie Squire, Megan Jennings, Jennings, –, ” Jennings, “ She’s, Danielle Griffith, Taylor immerses, ” Griffith, Neilson, Donna Kelce, Travis, Jason, “ I’ve, CNN’s Lisa Respers, ” Kelce, “ I’m Organizations: CNN, Dallas Cowboys, Philadelphia Eagles, Cowboys, Kansas City Chiefs, Chiefs Kingdom, NFL, Chiefs, Swift, Eagles, “ Wolfpack, Super Bowl, Bowl, Raiders, Kansas City, Dolphins, Facebook Locations: Chiefs Kingdom, Texas, Missouri, Kansas, Kansas City, Swiftie, CNN’s Lisa Respers France

☆ NFL jersey sales: See whose jerseys were the most popular this season
▼ + stars: | 2024-02-09 | by ( Alex Matthews | Alex Leeds Matthews | ) edition.cnn.com time to read: +3 min

Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season. Mahomes’ jersey sales had a strong start this season, following his 2022 NFL and Super Bowl MVP awards. But while punching a ticket to the Super Bowl helps sell jerseys, it’s not the only thing that drove jersey sales. But over the course of the entire season, Travis Kelce’s brother Jason and his Philadelphia Eagles teammate Jalen Hurts’ jerseys consistently ranked higher in jersey sales. Following that first appearance, he ranked in the top 10 jersey sales another six times in the latter half of the season.

Persons: Christian McCaffrey, Brock Purdy, Patrick Mahomes —, McCaffrey, Mahomes, it’s, Travis Kelce’s, Taylor Swift, Seth Schlechter, Jason, Jalen, Jason Kelce’s, CJ Stroud’s, Micah Parsons, Parsons, CeeDee Lamb Organizations: San Francisco 49ers, Kansas City Chiefs, NFL, 49ers, Chiefs, Super, Super Bowl, CNN, Philadelphia Eagles, Houston Texans, Cincinnati Bengals, Dallas Cowboys, Cowboys, Green Bay Packers, Sunday’s Super Bowl

☆ Opinion | How the N.F.L. Became a Juggernaut of Entertainment
▼ + stars: | 2024-02-09 | by ( Peter Coy | ) www.nytimes.com time to read: +1 min

The National Football League, founded in 1920, was an unpopular pipsqueak 90 or so years ago. The college player who went first in the 1936 draft, a Heisman Trophy winner, decided to become a foam rubber salesman instead of turning pro. began to change the rules of the game in a way that encouraged passing, made scoring easier and elevated the role of strategy. Sunday’s Super Bowl is pretty much certain to be the most-watched televised event of 2024; N.F.L. With that kind of viewership, it’s no surprise that the N.F.L.

Organizations: National Football League, Nielsen, Forbes, IBM, Nike, Pfizer

☆ Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
▼ + stars: | 2024-02-08 | by ( Santul Nerkar | ) www.nytimes.com time to read: +1 min

The Kansas City Chiefs enter Sunday’s Super Bowl having already won — when it comes to commercials. Over the past year, the star players Patrick Mahomes and Travis Kelce, along with Coach Andy Reid, have been inescapable to TV viewers. The estimated amount spent to air the ads on television was $178 million for Mr. Mahomes, $120 million for Mr. Kelce and $69 million for Mr. Reid, according to iSpot.tv, an ad measurement company. Because there were several commercials in which at least two of the three appeared, the dollar totals have some overlap. Basically, the more spend an ad has, the more viewers are seeing it.

Persons: Patrick Mahomes, Travis Kelce, Andy Reid, Kelce baring, Mahomes, Reid, Kelce, ”, Cassandra Arora, Deion Sanders, Nick Saban, Christian McCaffrey, Brock Purdy Organizations: Kansas City Chiefs, Sunday’s, Pfizer, National Football League, “ Brands, Chiefs, University of Colorado’s, University of Alabama, 49ers, Toyota Locations: San Francisco

☆ Super Bowl Betting Garners Lackluster Winnings for Sportsbooks
▼ + stars: | 2023-02-13 | by ( Katherine Sayre | ) www.wsj.com time to read: 1 min

Sunday’s Super Bowl marked a record-setting day for sports-wagering activity in the U.S., but the outcome of the dramatic game produced lackluster results for sports-betting companies in terms of profits, according to analysts and sportsbook executives. Sports bettors’ money favored the Philadelphia Eagles winning the game, making the Kansas City Chiefs’ victory a win for the sportsbooks. But the high final score of 38-35 handed a win to bettors who favored the over on total points scored. Big performances by stars like the Chiefs’ MVP quarterback Patrick Mahomes also translated to some winning payouts for prop bets on individual players’ stats.

☆ Watching the Super Bowl? Bettor Beware
▼ + stars: | 2023-02-11 | by ( Danny Funt | ) www.wsj.com time to read: 1 min

Sunday’s Super Bowl is likely to generate more legal bets than any sports contest in American history. “You can guarantee it,” said Jason Scott, who oversees oddsmaking at BetMGM. Sportsbooks are bullish about the big game, in part because some of the trendiest ways to wager stack the odds against customers even more than usual. For the average fan, it is easier than ever to bet on sports, and harder than ever to win long term.

☆ Nonalcoholic Beer Ad in Super Bowl Spotlights ‘Dry Economy’
▼ + stars: | 2023-02-10 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

Heineken USA plans to run a 30-second Super Bowl ad for its Heineken 0.0 nonalcoholic beer, enlisting actor Paul Rudd as Marvel’s Ant-Man to make the pitch. Sales volume in low- and no-alcohol was $2.5 billion, while the overall U.S. alcohol market totaled $188.3 billion. Ad spending to promote nonalcoholic beer on national television, by comparison, totaled $9.7 million in January, up from $1.4 million in January 2019. Boisson Inc., a retailer of nonalcoholic beer, wine and spirits with 10 stores in New York and California, said it is increasing its marketing spending. SipSteady co-hosted a Dry Vibes event in January in Kansas City that included tastings of nonalcoholic beverages.

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